SecondChess launched quite a while ago as a form of communication between chess players. Through lack of promotion the site has stagnated. SO ... what am I advocating?
A massive move toward that site! We need to not only keep it alive but make it thrive. It could rival other social media if people knew it existed. I'm asking people to get the word out. Start using it yourself, tell all your friends, post a link on facebook or other Social Media sites, offer prizes to club members who join the site. Whatever you have to do or are capable of doing! In order for chess to survive it must make this leap toward Social Media.
I support the site's effort but I have no personal involvement in the project. So, as a disinterested party I urge you to do what you can.