Everyones on the internet is talking about the Nalchik Grand Prix (I suppose this article appearing on chessvine is continuing that trend but ... oh, well).

Are we really all that strapped to find articles to write about chess? I mean ... the major news sources are publishing other articles but the headline article are ALL about the Grand Prix. It vaguely seems like a kind of media conspiracy. Is there a connection between the major chess media? Are they being indirectly controlled by FIDE to spark greater interest in the new Grand Prix event?
Won't control me! I won't talk about Nalchik or the Grand Prix ... oh ... wait ...